Wishing someone a 'Happy Birthday' shows you care about him. Makes him feel important.
If you have your subscribers' birthdates and set them in NewsMAN, creating an anniversary email automation will be very easy.
Open the template gallery from the email marketing platform and choose one of our birthday email templates. Then, set the desired birthday email subject and put it on autopilot. That's it. It can be a nice hint to include a freebie or a discount coupon in your birthday mails.