Email marketing is one of the most important channels for attracting new customers, communication, and online sales. If you’ve been in the industry for a while and have tested marketing campaigns on various channels, you’ve probably realized that email marketing … Continue reading
It’s Time For A/B Testing: How To Set Your Campaign Right A/B testing is a method of comparing two versions of an email to see which one performs better on a specific metric, such as Open Rate, Click Rate or … Continue reading
Would you like to quickly learn how to create captivating newsletters that truly resonate with the minds and hearts of smart shoppers? If so, this article has been exclusively designed for you. We’ve meticulously crafted a 9-step checklist to assist … Continue reading
Have you considered the importance of regaining visitors’ attention when they are about to leave your site? Research suggests that personalized exit-intent email pop-ups can significantly boost your conversions by 30% to 300%. In order to improve the traditional subscription … Continue reading
Did you know that email marketing segmentation is the most effective strategy used by marketers, along with personalization and automation, and can increase your revenue by up to 760%? (source). In today’s digital landscape, saturated with advertisements, subscribers appreciate only … Continue reading
Have you ever wondered how crucial ecommerce email marketing campaigns are for promoting your online store? And what are the most important campaigns to implement? Well, in today’s fiercely competitive e-commerce landscape, with over 26 million e-commerce sites worldwide according … Continue reading
Are you looking to catch your subscribers’ attention with well-crafted email campaigns that offer a seamless continuity of your offerings? Well, while pop-ups used to be a popular method for lead capture, landing pages are now highly sought-after due to … Continue reading
Do you have an eCommerce business and need inspiration for your Easter campaign? With Easter approaching, it’s the perfect time to connect with your customers and promote your brand through email marketing. Why email marketing? Well, not only is it … Continue reading
Easter is the perfect time to send email campaigns to connect with your customers and entice them with relevant offers. In this article, we want to help you not only communicate more effectively, but also get more sales by using … Continue reading