Did you know that businesses can lose up to 50% of their newsletter subscribers in a year, either through unsubscription or lack of engagement? Inactive subscribers affect open and click-through rates, as well as the deliverability of email marketing campaigns. … Continue reading
Black Friday 2022 is fast approaching. Before you plan to promote your offers, bear in mind that caution has replaced impulsiveness in consumer behaviour. Fortunately, you have plenty of time to prepare an SMS and email marketing campaign that will … Continue reading
The long-awaited Black Friday shopping event is fast approaching. In the USA, it takes place on November 25, 2022. In fact, the frenzy has already started and everyone is preparing in their own way. If you’re still on the fence … Continue reading
Halloween is just the start of a season of newslettering campaigns targeted at different themed holidays, and it’s important to have a tailored campaign that will bring the best results. In addition, Halloween tends to become one of the most … Continue reading
What do newsletters have in common with landing pages that collect customer data? Answer: more conversions. Did you know that businesses that use marketing automation have 451% more qualified leads and that 47% of them buy more than unqualified ones? … Continue reading
You know those emails that just delight you? Whether they make you sketch a smile or just give you a feel-good vibe, they simply lift your vibe and you love them! It’s the personalised emails that you read with gusto. … Continue reading
Did you know that studies consistently rank email marketing at the top of promotion and sales methods, often above social media or SEO? But how do you know if your strategy is working and if you are fully enjoying the … Continue reading
Are you sending out newsletters, but subscribers aren’t opening them and reacting to your offers as much as you’d like? You’re probably wondering what email marketing mistakes you’re making. Although email marketing remains one of the most effective methods of … Continue reading
Did you know that engagement with email marketing campaigns is essential for increased email deliverability? Or that newsletters are considered one of the best ways to convert leads into customers? 90% of marketers look at subscriber interaction with messages sent … Continue reading