Black Friday has become more than just a shopping event for customers and businesses alike. Not running eCommerce email marketing campaigns on Black Friday is like having a powerful car in your arsenal, but deciding to leave it in the … Continue reading →

Black Friday 2022 is fast approaching. Before you plan to promote your offers, bear in mind that caution has replaced impulsiveness in consumer behaviour. Fortunately, you have plenty of time to prepare an SMS and email marketing campaign that will … Continue reading →